BE Update: Background
With Covid -19 it has been a challenging summer but we’re delighted so many clubs are back up and running. Not only have existing bowlers returned, but we’ve also heard many fantastic stories of many new people giving our sport a go for the first time. The reduction in competitions and club matches means there is spare capacity on many greens and new bowlers are finding the less formal options available more suitable for them.
Clubs have continued to highlight to us that recruitment and retention of players is their top priority. We wanted to capitalise on the opportunity we have in the remaining weeks of the summer, as other leisure activities are not functioning normally and people have additional time on their hands. Consequently, in conjunction with the Bowls Development Alliance, we have developed a promotional campaign to enable clubs and club members to encourage friends and family members to try our sport.
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